Did you know that, for a couple of extra bucks, you can add a smooth new dimension to your salon and hair stylist business cards? We're talking about rounded corners versus the old traditional square ones.
Obviously, squared corners are perfect for many business card designs, and we'll talk about that in a future post- but then there are others that would look absolutely smashing with rounded corners.
Why would anyone want to bother with getting business cards with rounded corners?
The main reason would be simple durability. When someone slips a square-cornered business card int or out of their purse or wallet, the corners tend to get bent, (because they are more narrow of course) making a dog eared effect that is less than attractive. Round cornered business cards are easily transferred without losing their crispness.
Another positive aspect about ordering your salon business cards with rounded corners is a significantly softer appearance. When your primary customer base is female and your primary business card design is very feminine, a rounded silhouette will be very complimentary. A variation on this idea is, instead of order a huge box of all the same cards, order 2 smaller boxes- one for the guys and one for the gals. Have the ladies cards rounded, and the gents cards with traditional square corners.
Finally, the obvious- so far, business cards with rounded corners are still rather unique and trendy. Show your potential clients that you're on top of the current style trends by having a salon business card that sets you apart from your competition.
Most online business card companies allow you to choose this option toward the end of the checkout process, along with your finish- matte, glossy, etc. Next time you order, consider stepping outside the norm and choose rounded corners.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Thursday, July 22, 2010
Friday, December 11, 2009
Marketing Your Salon or Barber Shop with Hair Stylist Business Cards
As a hair stylist or barber, you know how difficult it can be to market your beauty salon, nail salon, day spa or barber shop with all that competition out there. Luckily, there are many cheap and easy ways to get the word out that your shop is THE place to be.
The best and least expensive way to get started is to first develop your image. Don't hire an image consultant! Just sit down and think... What makes your salon or barber shop unique?
Is it the people who work there, and their special skills? If so, they can be the cornerstone of your advertising campaign- especially with your business cards, which are the best for of word of mouth ads. One online shop, BusinessCardsThatWork, has a great feature where you can upload any saved photo onto one of their hot salon business card templates. Why not take a great group picture of all your stylists, and integrate it into your business cards? This lets the world know that you're super proud of your peeps and their mad hair styling skills. Alternately, you can order a smaller set for each of your employees that has their own profile and picture.
Is your location a factor in what makes your salon or barbershop special? An example of this would be if your business was located in a historic part of town, a popular shopping mall, or near some well-known landmark. You can use this to your advantage when it comes to designing your business card online. For instance, write "Located in historic Downtown Boston!" and have a picture of the area in the extreme background. Or how about, "Right across from City Park"? Being able to say you are at or near some exclusive real estate will give you some extra cred.
Is it the type of customer you cater to that makes your shop special? Take stock of your clients: Are they soccer moms or an edgy younger crowd? Do you excel in specialized procedures like weaves, extensions, etc? Whatever your clientele, play it up with colors and pictures that reflect their interests. Darker colors like purple, black and brown for the younger set, neutrals for the over 25 suburban types, etc. For specialized procedures, you'd want to have them listed clearly- be sure to use a simple but prominent font, and bullet form, here's an example:
Professionally Rendered
* Hair Extensions
* Weaves
* Colors and Highlights
* Eyebrow Waxing
After you figure out the basis for your image, the next step is to get some great business cards to promote that image. The best way is to find business cards that are extremely customizable with your very own graphics, photos, logos, colors, etc. Choose a basic salon, barbershop, or spa template that you think would be good to start with- then, open it up in an easy design editor. From there you can add your business info as well as upload any pictures, logos, etc. That will make your business cards uniquely you.
Luckily there are plenty of quantities to choose from- none of this being forced to order a kajillion cards at a time. You may order 250, or 10,000 if you like. Different finishes are avaiable as well- from matte to glossy, and rounded or square corners.
Make your business cards work for you. After you recieve the cards, give a few to everyone you know and put a stack on the front counter of your salon.. and don't skimp on the business card holder- you put a lot of thought into this...
The best and least expensive way to get started is to first develop your image. Don't hire an image consultant! Just sit down and think... What makes your salon or barber shop unique?
Is it the people who work there, and their special skills? If so, they can be the cornerstone of your advertising campaign- especially with your business cards, which are the best for of word of mouth ads. One online shop, BusinessCardsThatWork, has a great feature where you can upload any saved photo onto one of their hot salon business card templates. Why not take a great group picture of all your stylists, and integrate it into your business cards? This lets the world know that you're super proud of your peeps and their mad hair styling skills. Alternately, you can order a smaller set for each of your employees that has their own profile and picture.
Is your location a factor in what makes your salon or barbershop special? An example of this would be if your business was located in a historic part of town, a popular shopping mall, or near some well-known landmark. You can use this to your advantage when it comes to designing your business card online. For instance, write "Located in historic Downtown Boston!" and have a picture of the area in the extreme background. Or how about, "Right across from City Park"? Being able to say you are at or near some exclusive real estate will give you some extra cred.
Is it the type of customer you cater to that makes your shop special? Take stock of your clients: Are they soccer moms or an edgy younger crowd? Do you excel in specialized procedures like weaves, extensions, etc? Whatever your clientele, play it up with colors and pictures that reflect their interests. Darker colors like purple, black and brown for the younger set, neutrals for the over 25 suburban types, etc. For specialized procedures, you'd want to have them listed clearly- be sure to use a simple but prominent font, and bullet form, here's an example:
Professionally Rendered
* Hair Extensions
* Weaves
* Colors and Highlights
* Eyebrow Waxing
After you figure out the basis for your image, the next step is to get some great business cards to promote that image. The best way is to find business cards that are extremely customizable with your very own graphics, photos, logos, colors, etc. Choose a basic salon, barbershop, or spa template that you think would be good to start with- then, open it up in an easy design editor. From there you can add your business info as well as upload any pictures, logos, etc. That will make your business cards uniquely you.
Luckily there are plenty of quantities to choose from- none of this being forced to order a kajillion cards at a time. You may order 250, or 10,000 if you like. Different finishes are avaiable as well- from matte to glossy, and rounded or square corners.
Make your business cards work for you. After you recieve the cards, give a few to everyone you know and put a stack on the front counter of your salon.. and don't skimp on the business card holder- you put a lot of thought into this...
Friday, November 20, 2009
How to Get the Best-Looking Business Cards for Your Salon
There are so many great salon, spa and hairstylist business card designs available, but how do you make those designs properly reflect your business spirit and style? There are many options to personalize your cards, and you're only limited by your imagination.
The first thing to consider when designing your salon or barber shop business card is the image you want to portray to your audience. Here's an example- let's say you own a barber shop, and you'd like to come across as sporty and masculine. You might choose a template that is non- girly and not too colorful. Then you'd look through the available fonts and choose the most appropriate one.
For instance, the barber shop business card template below is very plain in it's design. It features some thinning shears- but what really makes this a masculine looking business card is the choice of font. The font used is called "bullpen 3d" and is done in a coordinating dark blue, bold with drop shadow. The font looks like it could belong on a baseball field.
Alternatively, if you run a unisex hair styling salon, you might choose a design that will be attractive to both your male and female clients. The following card is a perfect example of such. The brown and black color scheme is sophisticated, but not too feminine. The hair stylist's chair in the foreground is pretty universal and looks comfy. The Arial font used is plain but the colors make it "pop".
But let's say your salon is a more family oriented place where moms, dads, and kids can come in for a relaxed atmosphere. This green template has a little monster who needs a haircut. The font used is called "Comic Sans" and looks very playful. The font is bold and shadowed, and red was chosen to make it stand out from the cooler colors of the palette.
Now if your main clientele is teenage girls coming in for prom updos and trendy highlights, you can really make use of fonts and colors. This business card template is so cute. The font used is called "Fashion Victim" with drop shadow and coordinating aqua. The phone number is rotated to give a quirky, youthful effect.
Stay tuned for more ideas on personalizing your salon business cards!
The first thing to consider when designing your salon or barber shop business card is the image you want to portray to your audience. Here's an example- let's say you own a barber shop, and you'd like to come across as sporty and masculine. You might choose a template that is non- girly and not too colorful. Then you'd look through the available fonts and choose the most appropriate one.
For instance, the barber shop business card template below is very plain in it's design. It features some thinning shears- but what really makes this a masculine looking business card is the choice of font. The font used is called "bullpen 3d" and is done in a coordinating dark blue, bold with drop shadow. The font looks like it could belong on a baseball field.
Alternatively, if you run a unisex hair styling salon, you might choose a design that will be attractive to both your male and female clients. The following card is a perfect example of such. The brown and black color scheme is sophisticated, but not too feminine. The hair stylist's chair in the foreground is pretty universal and looks comfy. The Arial font used is plain but the colors make it "pop".
But let's say your salon is a more family oriented place where moms, dads, and kids can come in for a relaxed atmosphere. This green template has a little monster who needs a haircut. The font used is called "Comic Sans" and looks very playful. The font is bold and shadowed, and red was chosen to make it stand out from the cooler colors of the palette.
Now if your main clientele is teenage girls coming in for prom updos and trendy highlights, you can really make use of fonts and colors. This business card template is so cute. The font used is called "Fashion Victim" with drop shadow and coordinating aqua. The phone number is rotated to give a quirky, youthful effect.
Stay tuned for more ideas on personalizing your salon business cards!
Thursday, November 12, 2009
Beautiful, African-American Business Cards
It's crazy - how hard it is to find beautiful, high quality business cards that will properly promote salons, spas, and barber shops that cater to African-American skin and hair care needs. Luckily, there are some designs out there that are perfect for these places- not very many, but the beauty and style of the few available is amazing.
This design is so pretty, with it's bold colors and a gorgeous model to boot. Its perfect for any salon or cosmetologist who specializes in skin care or makeup for dark skin tones:
Now here we have a very unique design with lipstick and gloss highlighted. Plum tones are used to max effect. The diaginal text works very well, but can be changed if needed:
Here is the same design, but with a more artistic effect using greyscale photography and bronze and yellow hues:
And this lady is all smiles because she just had a fantastic time at your salon or spa. (Also makes a great business card for dentists and plastic surgeons):
This is easily one of the most beautiful business cards featuring an African-American model on the market... Just look at the luster on those lashes and the perfection of the brows... simply smashing. This design is perfect for any salon, spa, makeup artist, etc.
All of these designs can be personalized with your own logo, you can change the font, and the font placement. Superb!
This design is so pretty, with it's bold colors and a gorgeous model to boot. Its perfect for any salon or cosmetologist who specializes in skin care or makeup for dark skin tones:
Now here we have a very unique design with lipstick and gloss highlighted. Plum tones are used to max effect. The diaginal text works very well, but can be changed if needed:
Here is the same design, but with a more artistic effect using greyscale photography and bronze and yellow hues:
And this lady is all smiles because she just had a fantastic time at your salon or spa. (Also makes a great business card for dentists and plastic surgeons):
This is easily one of the most beautiful business cards featuring an African-American model on the market... Just look at the luster on those lashes and the perfection of the brows... simply smashing. This design is perfect for any salon, spa, makeup artist, etc.
All of these designs can be personalized with your own logo, you can change the font, and the font placement. Superb!
Wednesday, October 14, 2009
Because Sometimes, Less Is More
Okay, so you're a stylist or barber but you're not a fan of artsy-fartsy business cards, and that's.... okay. Some folks are all about simplicity and sometimes minimalism. They like their sales literature to be straight forward and to the point. Luckily, there's quite a few great salon and barber business card designs out there, just waiting for you to add your short and sweet info to.
Let's look at these business cards and see how they really appeal to those who prefer a more "spacious" look.
This design says it all: You cut hair! It's an easily customized, unisex hair stylist business card with lots of space.
Still not sparse enough for ya? Well then how about some classic black and white designs? You can never go wrong with a simple image. Since you can edit this card to your liking, you can change the Header to a color or font that really pops. This design has an Art Deco touch- remember, just because they're black and white cards, doesn't necessarily mean they have to look cheap.
Hmm... still not quite what you had in mind- you want simple, not spartan. So perhaps a hair stylist/barber business card design that is warm as well as clean. This next design features a shiny clean pair of barbering / hair styling shears on a nice, textured background of warm color. It's up to you what kind and color fonts you use, and how much empty space to leave or fill.
So there ya have it- simple and spacious salon and hair stylist business cards with lots of appeal.
Let's look at these business cards and see how they really appeal to those who prefer a more "spacious" look.
This design says it all: You cut hair! It's an easily customized, unisex hair stylist business card with lots of space.
Still not sparse enough for ya? Well then how about some classic black and white designs? You can never go wrong with a simple image. Since you can edit this card to your liking, you can change the Header to a color or font that really pops. This design has an Art Deco touch- remember, just because they're black and white cards, doesn't necessarily mean they have to look cheap.
Hmm... still not quite what you had in mind- you want simple, not spartan. So perhaps a hair stylist/barber business card design that is warm as well as clean. This next design features a shiny clean pair of barbering / hair styling shears on a nice, textured background of warm color. It's up to you what kind and color fonts you use, and how much empty space to leave or fill.
So there ya have it- simple and spacious salon and hair stylist business cards with lots of appeal.
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