Salon - Spa - Barber Shop Client-Building Quick Bits

Here are some bite-size ideas for you to consider while pondering your salon, spa, nail tech, etc advertising venues and other ways to increase client volume or enhance your current customer's experience.

1) Change decor (plants, sculpture, style books, posters, etc) a couple times a year. If I see the same magazines on the same table one year later, yuck. More points lost if it looks like they're still in the same position and covered in dust.

2) Music, please. But be careful- the wrong music or loud music can also be very aggravating. Play it safe with the Lite rock station, which is relaxing and has a little something for everyone.

3) Use free internet tools to stay on top of trends in your industry. Ever heard of GigaAlerts? Formerly known as "Google Alerts".  It can help you learn what people are searching for and talking about, and you will know about that awesome new technique or product before your competition does.

4) Join an internet forum to schmooze with your fellow stylists across the country- for instance, the Hair Boutique forums cover a jillion different topics from curly hair to African-American hairstyles.

4) Karma. It may take a while, but you get what you give. Participate in local charities and do what you can to help people, as a company/business.

5) Don't be uppity. Hey, you can be sophisticated AND personable at the same time. I can't count on one hand all the hair stylists and boutique / salon owners I've met who gave off a distinctively snooty aura. You want to give me the stink-eye while you've got your scissors to my hair? WRONG ANSWER. And if you're the owner / manager, don't let your stylists act the fool, either.

6) Get yourself some high-quality business cards and don't let one satisfied customer go out the door without one.

7) Don't underestimate a good sale, coupons, etc. Make sure you have them frequently... don't be known as that salon in town that ALWAYS charges full price for everything because you think everything you touch, including your clients, turns to gold. See #5.

Hip and Groovy Retro Salon Business Cards

Oh, behave! Add some retro, colorful funkiness to your salon advertising campaign. We found some of the grooviest looking hair stylist business cards out there. Take a look at these...

Talk about an eye-catcher.... the magenta and purple color scheme, along with the blob-tacular background graphic is straight out of a lava-lamp.



Like, Ohmigosh! This hair stylist business card template has 80's flair and looks like it could have been designed by Lisa Frank. Perfect for the most girly-girl salons.



Are you a Pink Lady? Then this 50's-inspired, pink salon chair will be just the ticket... especially if you cater to those super hip rockabilly cats and kittens.



The earthy 70's spring to mind with this very free form and artistic business card. Looks sketched yet professional. We all know how the 70's BoHo fashion sense has influenced the runways this season. This business card certainly has that "bohemian" flavor.



Retro is one of the hottest trends of the past 5 years, so if you have that kind of style, let your business cards reflect your trendy anachronism.

Because Sometimes, Less Is More

Okay, so you're a stylist or barber but you're not a fan of artsy-fartsy business cards, and that's.... okay. Some folks are all about simplicity and sometimes minimalism. They like their sales literature to be straight forward and to the point. Luckily, there's quite a few great salon and barber business card designs out there, just waiting for you to add your short and sweet info to.

Let's look at these business cards and see how they really appeal to those who prefer a more "spacious" look.

This design says it all: You cut hair! It's an easily customized, unisex hair stylist business card with lots of space.



Still not sparse enough for ya? Well then how about some classic black and white designs? You can never go wrong with a simple image. Since you can edit this card to your liking, you can change the Header to a color or font that really pops. This design has an Art Deco touch- remember, just because they're black and white cards, doesn't necessarily mean they have to look cheap.



Hmm... still not quite what you had in mind- you want simple, not spartan. So perhaps a hair stylist/barber business card design that is warm as well as clean. This next design features a shiny clean pair of barbering / hair styling shears on a nice, textured background of warm color. It's up to you what kind and color fonts you use, and how much empty space to leave or fill.



So there ya have it- simple and spacious salon and hair stylist business cards with lots of appeal.