One of the most popular indulgences for ladies (and some gents) these days is a day out at the spa. Some salons have gotten smart and merged their hair, makeup and nail styling with spa type elements to come up with a whole new kind of experience. Now there are places where you can get a mani-pedi, body wrap, hairstyle and massage all in one trip. You go in feeling drab and looking dull, and come out looking and feeling like a million bucks. If you own a salon, even if you can't quite come up with the equipment and staff to create an entire separate spa side of your business, add some elements and start advertising your services.
Seriously people, would it kill ya to start offering a few spa services? For instance, aromatherapy is an inexpensive, rather esoteric way to introduce some of these elements into your salon. How about having at least one of your staff skilled in simple massage techniques? There are cheap classes for that.
Salons are often rather clinical looking places- why not soften up the atmosphere with some calming music and greenery?
If you don't have a business card that capitalizes on any spa type features, now's the time to get that ball rolling.
